INVESTING IN VIDEO CONTENT
You know the struggle. The struggle of deciding what content to invest in while trying to guesstimate your audience's reaction.
Here's what you need to know about investing in video content:
1. Website SEO
Want to be on the front page of Google search results? According to Comscore, if you use it right, a brand video on your website’s home page can boost your chances of a front page result by 53 times.
2. Attention & Engagement
Your average customer is seeing 4,000-10,000 ads a day (according to Forbes). How the heck do you stand out?
Video is proven to be the most attention grabbing medium available. From the vast storytelling potential to the ability to evoke emotion on a greater level, video is easily the most memorable form of visual content. The best part? Consumers are 10 times more likely to engage, embed, share, and comment on your video content according to contentmarketinginstitute.com.
3. Measure CTR and Drop Off Points
Imagine a world where you know exactly what your customers like to see and exactly what makes their eyes roll?
You can start to get a better feel for customer interest by pairing analytics with your videos. This allows you to easily see customer CTR - the number of viewers who end up on your website as a result of watching your video. You can also see when viewers stop watching your video - a great tool to help you tweak your video content moving forward.
4. Higher conversion rate
According to Vidyard, “71% of marketers say video conversion rates outperform other marketing content.”
Say no more.
While video may cost more than photo or written content still, the price barrier to get high quality video has dropped significantly in the past 5 years. Looking for companies that offer monthly or package video deals is a great way to discount your video content and build long term relationships that ensure high quality.
Video can lead to more platform views, and as a result, more attention and engagement. You can measure analytics and data far easier than you can with photo or written content and you can expect a higher customer conversion rate. It may take some strategy tweaking and a small budget boost for your marketing department but investing in quality video content is a proven ROI.